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SOCIAL MEDIA

INTERNATIONAL VS ABC STUDENTS

CREATIVE DIRECTOR

Year2025
ClientAPCA Closeup
FormatSocial Media Series

We put 12 Asian students from diverse ethnicities and backgrounds in dialogue with each other — sparking conversations about the nuanced experiences of being Asian in America, from East Coast to West Coast, NorCal to SoCal, growing up internationally versus in the U.S., and the many identities within the Asian American community.

In just the span of one month:

+350% subscribers on Youtube

+750% followers on Instagram

+5,000% views across platforms

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